“Amarant” is a shade of red color resembling the color of the amaranth flower. It suits individuals with warmer skin tones the best. This includes individuals with warm and golden undertones, as well as medium and dark skin tones. Warm skin tones typically have pronounced golden, yellow, or olive hues that complement well with the warmer shades of amaranth.

Cooler skin tones, featuring blue or pink undertones, can also wear amaranth, but they should look for an amaranth shade with cooler undertones, such as a hue that incorporates a subtle purple tone.